So – building on the example that I gave in my previous post are there certain statements that we can attribute to Future and Knowledge value? (i) Complex features will usually require a build up of Knowledge value before any Future or Customer value can be realized (ii) Building up Knowledge value should also reduce […]

So – returning to the simplest measure of value, can we monetize different types of value? Commercial value – how much profit or revenue will this generate? Market value – how will this help us to attract new customers and/or retain existing customers? Customer value – how will this improve things for customers (usability etc) or answer customer […]